Self-Review for Development

After looking over my initial concepts, even though my intention was just to get a basic layout and some basic brochures designed, it sparked a few ideas that I would like to try out, which I feel could develop my work even further. My favourite of my initial concepts was my collage-styled brochure, as it worked more effectively with the FADP's, such as scale, colour, and even rhythm in order to get certain ideas across.

However, I would like to develop this by trying to introduce more emotive qualities, so that the actual atmosphere of the place is felt from within the design. Having walked these 3 walks back in week one, I had a fair idea of the atmosphere of each place, and I would like to try and portray this in my next developments. I'm going to start adding more colour into my designs, as my initial mock-ups were basically just black and white to get a basic foundation for the brochure. However, the use of colour will be a key instrument in creating the intended mood and atmosphere for each walk, and help to make each page unique in it's own way, based on it's emotive qualities.

Now that I have experimented with multiple styles and basic fundamental layouts, it will allow me to narrow in on some of the aspects that I liked, and then progress from there. I will start introducing more colour and creativity throughout my developments now that I have quite a good idea of where I am heading with my brochure design.

In a couple of my designs I used quite a large heading on each page, however with this idea for development I'm going to look to have the heading a bit smaller, that way the actual design, or illustration, or images that I have created become the focal point. That way the viewer will straight away notice that each page is visually different in terms of it's colour and layout, and will begin to draw contrasts and comparisons between the walks.

In the next few days I will do another blog post showing my digital exploration of these ideas, and how they are starting to come along. I'm really excited to see how my next few developments come along, as I feel the emotive qualities being introduced will allow me to take the brochure to the next level.