Monday, 16 March 2015

Development - New Mock Up (14th March)

On Saturday I went and printed out my next set of developments, and glued them all into my physical workbook. The mock-up brochure, along with individual images of each spread, have been placed into my physical workbook. Below, on this blog post, I have also attached images of how each spread is looking at this stage of development.

Once again, the critiques have been drawn on to the physical print outs. I'm not all that convinced at the moment by the headings being so plain and static, although maybe when i develop the brochure further it will start to look a bit better. I just don't feel like it suits the style or atmosphere that I'm trying to create with my brochure. However, I will change the headings to the same size, to create a bit more consistency through the brochure. Once I have done that, if it still doesn't look very good, I will get some feedback from Caroline tomorrow and see if she thinks I should go back to having more creative headlines on each page, which in my opinion would give each page more uniqueness and I could then use the text in the headings as a way of helping me express the emotive qualities and atmosphere of each varying destination.

However, today in class I had a feedback session with Tulia and here is some of the feedback.
- On the cover, possibly try adding some colour of brightening it to mach the vibrancy and natural mood throughout the brochure, as it looks a bit 1930's or classical at the moment.
- Re-arrange the order to Mt. Vic first, Red Rocks second, and Botanic Gardens first. Mainly because Mount Vic is the most popular of the walks, that viewers are most likely to go and walk, and it also helps the spreads get progressively more vibrant as it goes on.
- Extend the line lengths on botanic gardens' and red rocks' bodies of text, as at the moment the text almost appears as if it should be read like a poem.

In my next progression, I will take into consideration these comments and try to develop my brochure accordingly. I will update my blog again tomorrow with my latest developments to my brochure, along with more feedback I receive on it.






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