Rationale

My 12-page brochure was based on "Scenic Walks in the greater Wellington region" where I looked at Mount Victoria, Red Rocks Reserve, and the Botanic Garden. My intentions were to convey the emotive qualities of each location as they varied greatly in their atmospheres. For Mount Victoria, I used darker green colours to convey the atmosphere from inside of the bush walk, where it felt very quiet and isolated inside. Red Rocks consists of a combination of black and a faded red, with the imagery being duplicated to represent the noisiness, with the breaking of the waves and strong winds. Botanic Garden's then has more vibrant colours, conveying the more cheerful mood of the flowery gardens. I made sure to use the same grid style throughout the whole brochure, along with the same stylistic approach, in order to create consistency and continuity with the visual flow. I used FADP's such as scale, contrast and balance in order to further express these atmospheres. It was interesting to see how much my brochure developed, with my most effective development being the switch of page orientation. In terms of informing future projects, I'd work just as I did in this project, making sure to have a whole range of concepts early on, and slowly narrow them down during the developments.