Thursday, 19 March 2015

Development: Portrait to Landscape

In the last couple of days, I have taken all of Caroline's feedback into strong consideration and have been working on developing my scenic walk brochure. The biggest change I made to it was the transition from a portrait brochure, into a landscape one. There are also quite a few big changes, such as the bodies of text being merged into one big group and utilising the use of indents to separate paragraphs, and also playing around with the placement and composition of all the imagery. I have gone back to use more creative headings to try and create more of a differentiation between the three spreads, and on top of that have moved the three symbols from the bottom right, over to the bottom left, in order to create a bit more balance on the left hand side of the page. On the journey planner spread, I added in a "my schedule" on the other page, so that the viewers can plan out their day, and see when they will have time to fit in the walk, and then go on the walk accordingly. The cover page has also changed, as I have created a panoramic shot from the top of Mt. Vic with a couple of photos I had taken, and given the photo the same stylistic qualities as my imagery throughout the brochure. This helps to tie it all together. The cover also has a bit of lighter blue added in for the sky, which will helpfully help me to meet Tulia's suggestion of adding in a bit of colour to avoid a very 1930's classical look. Along with this, I have played around with the placement of each image per spread, in order to try and get a bit more movement and visual flow throughout the pages. The colour has stayed pretty much how it was. There are a few more minor touch ups here and there, although I will attach the JPEG's of each spread below so that you can view them on here. The mock-up brochure has been placed into my physical workbook as well.









By Mondays class (which will be the first session of Week 5), I will look to give my spreads a critique, and see what I can develop. That way, I would have developed the work more, and a more refined version is ready for another critique in Monday's class, where we are having a class critique. I also want to try and develop it as quickly and efficiently as possible, that way there are no rushing when it comes to the printing for hand-in. So far I have used my time outside of class extremely effectively, and I plan on continuing in the same manner for the next few weeks as it comes to the most important part of the term. I have looked on Stream at the PDF on Map-Making, and by the looks of things we are going to cover this on Monday in the lectorial. Therefore, I will wait until then to start working on the map. Hopefully if I refine my designs by then, it will allow me more time to spend working on the map. The map will be an extremely important part of the brochure, as it 'sets the tone' for the rest of the brochure, so it is crucial that I get it fitting into my existing stylistic approach, while making sure it is both aesthetical and functional, showing the necessary information.

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