Interim Presentation (10th March)

Last night I outsourced four mock-up brochures so that I was ready for today's interim presentation. We started off by gathering in small groups of 4 or 5, and discussing each others work. Afterwards, each group chose one person's work to talk about in front of the class, and say why it was good and why it was bad. I was quite surprised at the lack of outsourced brochures throughout the class, as there were only a few physical mock-ups, and even only a few digitally created brochures, despite being clearly told on Monday that we needed outsourced designs for the presentation.

However, by outsourcing some for myself, I felt it was a slight advantage, as mine got chosen for the class critique, and this helped me realise exactly what others liked about my brochure. It seemed that they really liked the use of the indexical signs faded into the background, and Tulia also commented on how the use of the FADP's have been used carefully throughout each of them to help create the intended atmosphere and connection between the walks, while still showing each of their own individual emotive qualities. An example of this was where a vibrant red flower was used in the 'Botanic Garden' spread in order to help recreate the vibrant, natural atmosphere at the garden, in comparison to the more washed out reds and greys used in the 'Red Rocks' spread. Another aspect that received a positive comment was the text on the cover, as they liked how I had used all lowercase letters to help it seem more soothing, calm and natural, which perfectly fits in the with scenic theme. I'm going to use this feedback when I begin to improved my brochures, as these four were just basic ideas, just to see if my stylistic ideas were on the right track. 

I came into the class with four different approaches to the brochure, as explained in my previous blog post. This was just so I could see what ones seemed to be the most effective in terms of promoting the scenic walks. For the rest of the week, I will focus on refining these brochures, and possibly narrowing down on just one or two, and then I can try to get these looking as effective as I can. 

After the interim presentation, we went down to The Pit for a Fay's lecture on grid systems and modules, which was extremely interesting. I've already been trying to apply grids to my brochure, so it was good to have her again emphasize the importance of grid systems within the design industry. Following the lecture, I returned to the studio on E floor of Te Ara Hihiko, and continued working on documenting my design process in my physical workbook.

Below are some photos of my four outsourced mock-ups, although the original mock-ups themselves can be found inside of my physical workbook.