Final Chance for Critique - Week Five, Session Two

In class today, it was our final chance to get some feedback from the teachers on what to adjust and change within our brochure. As the teachers were going around to give individual feedback to all of the students, Tulia was the teacher than came and sat down with me to analyse my work. She seemed very pleased with my work, as did Caroline yesterday, so I was excited to see just what sorts of critical feedback she could come up with for me. I have attached JPEG images of each spread below, with some comments of what she suggested to change.

One of the ideas that applies to all of the spreads was to add something to do with which buses you can take to get there, so proposed the idea of having a bus icon with the number on the front with the bus that takes you closest and does the route most often in the day. That way, at least they will be able to look out for that bus, and if they want more information, they know exactly what bus to search for on google etc. 

The only change that Tulia suggested for the cover was to put my name on it for during the marking process. That way it is easier for them to identify who's brochure it is, rather than go through the hassle of trying to match it with one of the many physical workbooks.

Following the idea for the bus, all that was required on here was the addition of a bus icon and a brief explanation of what the bus icon represents, much like I have done with the other three existing icons. I will try to work it into the layout, without changing it too much, as I really like how I have followed a very similar grid structure in this spread and the other destination spreads. There was then a small part of text that I was going to change that said something like "Take some time away from the crowded city", and I was going to change it to "Take the bus away from the crowded city" so that it then integrates with the newly introduced bus icon, and ties the whole brochure together even more.

All that Tulia said to change for this spread was to add the bus icon, following our new idea to help with the navigation to each of these scenic destinations.

 

Much like the Mount Victoria spread, all that Tulia suggested adding to this was the bus icon that I was going to introduce.

There were just a few really small things to change in this spread. One being the introduction of the new bus icon, while there were a few lines which had different tracking to the rest, since I was trying to create the left justified look in the text. Therefore, I will go and play around with adding in words, or playing around with the sentence structure so that it fits in perfectly, while still promoting the destination to a high quality standard.  

Tulia didn't suggest anything to change with this spread. She liked the ideas that I had used as my optional spreads, and thought that the style fitted in nicely with the rest of my brochure.

Tonight I will go home and make these slight changes, so that my brochure is refined to an even higher quality. Once I get it to a standard where I think it can't make any more changes to it that would positively influence the design, then I will get it printed and bound together for hand-in. I am really excited at the fact that it feels like I'm near the end of my brochure design, and I comfortably have enough time to make some more adjustments if needed before hand-in early next week. I will post another blog post either tonight or tomorrow with my brochure updates. The mock-up brochures for each stage of my design development process can also be found in my physical workbook, which I have used as a documentation process to run hand in hand with this online blog.